Brand Standards

Official Organization Name

The official name of the organization is:

Promise of Texas Sanctuary

References to the organization should use the full name whenever practical. Shortened references such as Promise of Texas may be used when space is limited, provided there is no confusion regarding the organization being referenced.

Official Taglines

The following messaging may be used in marketing materials, fundraising campaigns, social media posts, and publications.

• Providing Hope, Healing, and Second Chances.
• A Promise of Care. A Future of Hope.
• Rescue • Compassion • Hope.
• Building a Brighter Future for Animals in Need.

Mission & Voice

All communications should reflect the mission, values, and purpose of Promise of Texas Sanctuary.

Communications should emphasize solutions, responsible animal welfare, community involvement, and positive outcomes whenever possible.

Logo Usage

The official logo serves as the primary visual representation of Promise of Texas Sanctuary and should be used consistently across websites, printed materials, social media, fundraising campaigns, merchandise, and promotional materials.

Primary Sanctuary Logo

Full Organization Logo

• Use approved logo files whenever possible.
• Maintain original proportions when resizing.
• Leave adequate clear space around the logo.
• Do not stretch, distort, rotate, or alter the logo.
• Do not modify logo colors without approval.

Official Brand Colors

These colors should be used whenever practical to maintain a consistent visual identity across platforms and materials.

Typography

Consistent typography strengthens brand recognition and improves readability.

• Promise: Great Vibes font-family
• Headings: Cinzel font-family
• Body Text: Montserrat font-family
• Emphasis: Bold text should be used sparingly to highlight important information.

Photography Standards

Images should accurately represent the organization's mission and animals in care.

• Use clear, high-quality photographs.
• Show animals in safe and positive environments.
• Avoid excessive graphics or text overlays.
• Use authentic photographs whenever possible.
• Ensure images are respectful and mission-focused.

Public Communications

All public communications should align with the organization's mission and values.

• Communicate respectfully and professionally.
• Remain focused on animal welfare and community impact.
• Provide accurate and truthful information.
• Maintain transparency regarding fundraising and operations.
• Avoid statements that could negatively impact the organization's reputation.